The High Holidays are a key fundraising moment for the American Jewish World Service, a human rights organization inspired by the Jewish people’s commitment to justice and their own history with oppression and genocide. With many donors opting to give closer to the actual dates of the holidays and full a week between Rosh Hashanah and Yom Kippur, our team created a fundraising reprieve through the #SorryTrulySorry Quiz.
#SorryTrulySorry is the repenters guide to saying sorry. With the help of Menschbot, the quiz’s mascot inspired by the shape of the Samekh letter in the Hebrew alphabet, users write and share their custom apologies.
