I began working with Planned Parenthood Federation of America, Planned Parenthood Action Fund, and Planned Parenthood Votes on their email, SMS, and web programs at the beginning of 2020.
Partnering with Planned Parenthood during the Trump administration, an election year, and a global pandemic meant there were a lot of competing priorities! We needed to create timely communications about Supreme Court cases, state abortion bans, the domestic and global gag rule, COVID-19 restrictions to providing care, and every other attack on reproductive freedom that mobilized our audience to sign petitions, call senators, and donate all while ensuring we were setting the stage to GOTV for pro-repro candidates.
